Execution: ISM Connect designed a text-to-win contest offering fans a chance to meet Dale Jr. and win two tickets to the Daytona 500. The campaign was promoted on social media and across 50 HD/LCD data metric smart screens over four event weekends.
Results: The Goody’s promotional video ran 5547 times over the race series resulting in over 1750 new email address opt-ins earned — that’s a 32% campaign effectiveness rate.
Our Case Studies
The ISM Connect smart screen network has a 36% average audience engagement across deployments in over 30 U.S. markets to date.