Objective: During the 2017 NASCAR playoff event series, ISM Connect was tasked to deliver a promotional campaign for Goody’s Fast Pain Relief Headache Powders that drove email opt-ins for the brand.

Execution: ISM Connect designed a text-to-win contest offering fans a chance to meet Dale Jr. and win two tickets to the Daytona 500. The campaign was promoted on social media and across 50 HD/LCD data metric smart screens over four event weekends.

Results: The Goody’s promotional video ran 5547 times over the race series resulting in over 1750 new email address opt-ins earned — that’s a 32% campaign effectiveness rate.

Our Case Studies

The ISM Connect smart screen network has a 36% average audience engagement across deployments in over 30 U.S. markets to date.

Kroger

Kroger wanted to promote ClickList.com, its online shopping experience to reach females through branded content.

Honda Generators

Honda Generators wanted to leverage social media and video programming to identify sales leads.

ISM Connect
100 S. Main St.
Doylestown, PA 18901
info@ismconnect.io