Execution: ISM Connect designed a text-to-win contest offering fans a chance to meet Dale Jr. and win two tickets to the Daytona 500. The campaign was promoted on social media and across 50 HD/LCD data metric smart screens over four event weekends.
Results: The Goody’s promotional video ran 5547 times over the race series resulting in over 1750 new email address opt-ins earned — that’s a 32% campaign effectiveness rate.
Our Case Studies
The ISM Connect smart screen network has a 36% average audience engagement across deployments in over 30 U.S. markets to date.
Kroger
Kroger wanted to promote ClickList.com, its online shopping experience to reach females through branded content.
Honda Generators
Honda Generators wanted to leverage social media and video programming to identify sales leads.