Objective: Kroger, one of the nation’s largest retail grocery brands, wanted to promote ClickList.com, its online shopping experience, at the Advance Autoparts Clash and Daytona 500, both held at the Daytona Int’l Speedway in February 2018. The brand had particular interest in reaching females with their branded content.

Results: Kroger received over 950k impressions of their branded spots over the two event weekends resulting in over 150k views of the content. Females accounted for 44% of the views with an overall affinity ratio of 31%.

Advertising on the ISM Connect network has been a great way for us to reach our target audience at some of the most popular live events in the country in a truly unique way. We’re able to measure campaign success thanks to their robust analytics, which is something we’ve never had before in the Digital Out of Home space. Tad Geschikter

Partner, JTG-Daugherty Racing

Our Case Studies

The ISM Connect smart screen network has a 36% average audience engagement across deployments in over 30 U.S. markets to date.

Goody’s

During the 2017 NASCAR playoff event series, Goody’s wanted to create email opt-ins for the brand.

Honda Generators

Honda Generators wanted to leverage social media and video programming to identify sales leads.

ISM Connect
100 S. Main St.
Doylestown, PA 18901
info@ismconnect.io