International Speedway Corporation (ISC) has implemented a historic multi-year renovation and expansion project of the renowned Daytona International Speedway. Part of this expansion is the adjoining ONE DAYTONA property, which includes numerous retail vendors, a live entertainment area, and seasonal attractions that add energy to an already exciting destination.
ISM Connect has a network of 75″ LG-MRI Bold-Vu kiosk screens that are strategically placed throughout the ONE DAYTONA venue, creating a better connected experience for visitors and fans. These screens are used to share relevant information related to the venue that include:
- A directory of stores and vendors
- Promotions of upcoming events and appearances
- Weekly event calendars
- Relevant advertising and sponsor content
With over 20 screens, Daytona Beach’s 300,000 square foot epicenter for premier retail, dining and entertainment was transformed in early 2018. Mixed-use retail developments provide a unique opportunity for vendors to connect with shoppers and residents and a new option for advertisers to capture the attention of consumers.